We are proud to announce that Snooper was selected to be one of the 3 scale-ups to be selected by Coca-Cola Amatil to take part in their accelerator program, Xcelerate.

Xcelerate is one pillar of Coca-Cola Amatil’s corporate venturing platform, Amatil X, which was created in partnership with technology firm BlueChilli, to identify the best ideas to support our business of today and grow our business of tomorrow.

We look for the best and brightest new talent in the areas of sustainable futures, customer experience and route-to-market. We then work together to build or grow their concepts into outcomes which delight our shared customers and deliver timely, creative solutions for business. – Chris Sullivan, Group Director, Partners and Growth at Coca-Cola Amatil

As part of the program, Snooper will receive access to mentoring, a commercial partnership, and Amatil’s new Small Supplier Payment Policy which is designed to ensure that small suppliers are not disadvantaged from longer payment terms.

At Snooper, we believe this collaboration with Coca-Cola Amatil will help shape the future of crowdsourcing.

Together, we are building a platform that will help the FMCG ecosystem improve in-store execution and deliver better shopper experiences in Australia and beyond. In only a couple of weeks, Amatil has scaled our solution across 5 product areas with some of our missions already delivering a 100 x return on investment. – Laurie Wespes, Co-founder of Snooper

Our experience as part of the Xcelerate program has been amazing.

It’s been great to work with a company that puts innovation at the centre of what they do, that shares our vision and is not afraid to challenge the status quo. We are really looking forward to discovering where our partnership with Amatil will take us. Romain Stas – Co-founder of Snooper

Stay tuned!

Rom & Laurie, Co-founders of Snooper


Download Hard Seltzer Article as seen in National Liquor News