The Snooper Blog

Discover testimonial videos, articles and insights collect by our shopper community

Videos

Beiersdorf

Discover what Mandy Dack, Head of Customer Marketing for Nivea Australia and New Zealand says about Snooper, how Beiersdorf has been using the crowd and how they leverage the Share of Visibility data series.

Coca-Cola Amatil

Hear several CCA team leads sharing their experience of working with Snooper. The video takes you through several program launched across the organisation and shows how incumbents can leverage the crowd to unlock innovation and revenue opportunities.

Content

Seen in store

Check out the winning displays of Q3 2021

September 2021 - Each year, Snooper maps the evolution in off-location space while tracking the most impactful displays as voted by shoppers. Contact us for the full ‘Best Display Of The Month’ report.

Snooper in the press

2021 Sparkling Deep Dive

The increase in COVID vaccination rates and anticipated associated easing of lockdown restrictions happily coincides with the festive season . Given that more than a third of sparkling and carbonated wine sales by volume in Australia occur in the October to December quarter, there are a number of opportunities for retailers to leverage the sparkling trend.

Use case

Asset mapping

Did you know you have to physically spot your fixed assets every 2 years? Snooper helps you track your fixed assets (e.g. fridges, freezers, make-up furnitures) to meet your auditing requirements and add value back to your bottom line.

Snooper in the press

How Can Liquor Players leverage Father’s Day as a key selling period?

Aug 2021 – Our shoppers have collected data across independent and national banners to uncover which brands and categories won the in-store battle during Father’s Day.

Seen in store

Check out the winning displays of Q2 2021

June 2021 - Each year, Snooper maps the evolution in off-location space while tracking the most impactful displays as voted by shoppers. Contact us for the full ‘Best Display Of The Month’ report.

Snooper in the press

Easter Liquor 2021

Curious to know who won the battle in store over Easter? Are there some opportunities for future key selling periods?

Seen in store

Check out the winning displays of Q1 2021

March 2021 - Each year, Snooper maps the evolution in off-location space while tracking the most impactful displays as voted by shoppers. Contact us for the full ‘Best Display Of The Month’ report.

Snooper in the press

Eco-Friendly cleaning products on the rise

Our recent article published in Inside FMCG explored the rise of Eco-related products in the Homecare category. These insights were derived from our new 'Homecare and Laundry Data Series', allowing our clients to track their brands and total category across Australian retailers throughout the year.

Snooper in the press

A deep dive on the endless innovation in RTD category

Until recently, RTD was taken to mean a spirit with a traditional mixer or flavour in a can or bottle. However the proliferation of types of drinks in cans means that the definition of the category needs to be expanded along with its space in fridge.

Snooper in the press

Where will no-alcohol beer go in 2021?

March 2021 - While no and low (‘nolo’) alcohol products consumption is increasing, also is the industry’s opportunities for this new segment. Snooper analysed the current instore execution of nolo products.

Snooper in the press

Hard seltzers now finding their home in-store

As the Hard Seltzer category continues to rise, so does the need to allocate sufficient space to this every changing category. Discover some of the learnings Snooper shared with National Liquor News and get access to the 'RTD Data Series'.

Snooper in the press

Plant-based meals... up where they belong?

Feb 2021 - The vegan frozen meals category is growing exponentially but they lack a consistently findable home in store freezers. Discover some of the learnings Snooper shared with Inside FMCG and get access to the 'Frozen Food data series'.

Snooper in the press

How can liquor players win the festive season?

Feb 2021 - Each year, Snooper tracks the evolution in off-location display execution between the Spring racing carnival and New Year.

Snooper in the press

How to win with off-location displays during Xmas

Dec 2020 - Share of display, size and salience help cut through the clutter when supermarket shoppers are looking for Christmas inspiration.

Seen in store

October Best Displays

Oct 2020 - Discover the displays that caught shoppers' attention in October

Snooper in the press

The battle of the biscuit giants

Arnott's versus Mondelez : who won in store the battle for the best NPD launch?

Snooper in the press

Trendy RTD seltzers

The race for market shares in the growing Hard Seltzer Categoy

Seen in store

Winter Best Displays

Discover the displays that caught shoppers' attention this season

Shopper Insights

Snooper gift under the tree

How to implement a winning strategy during this key selling period?

Shopper Insights

Trick or treat?

Get Insights on what consumers do for Halloween

Shopper Insights

Valentine's day

How to steal the heart of your shoppers during this key selling week?

Snooper in the press

Footy finals

A Golden Opportunity For FMCG And Liquor Players

Shopper Insights

Winter comfort food

How can Food & Beverage brands bring comfort to shoppers this winter?

Shopper Insights

Key learnings from the pandemic

What is the impact of Covid-19 on shopping and consumption habits?

Best display of the month

Best Displays - May 2020

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Best display of the month

Best Displays - Jan 2020

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Best display of the month

Best Displays - Festive season 2019-2020

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Best display of the month

Best Displays - Oct 2019

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Best display of the month

Best Displays - Aug 2019

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Best display of the month

Best Displays - Aug 2019

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