Best Displays: Jan - March 2021 Quarter
– Seen in store –
The first quarter of the 2021 calendar year saw a number of different activations noted by our shoppers. January was all about cold beverages and back to school breakfast and bakery. These lingered into February, with early Easter activations added to the mix but surprisingly few Valentine’s Day displays, perhaps due to the Easter focus. This year’s comparatively early Easter in the first few days of April meant that March was all about chocolate instore, and chocolate displays won the quarter with 32% of the ‘best display’ votes from our shoppers.
Here are a few of the displays that really caught our shoppers’ attention from January to March.
Although cold beverages represented only 9% of the ‘best display’ votes, they punched above their (stock) weight in impact … due to their size. Scale was the name of the game early in the year, with Coke receiving great attention from shoppers.
IGA Xpress Glenwood, QLD – Share a Coke
Energy brands Monster and V garnered a large share of space with eye-catching ‘chance to win’ promotions based around gaming and entertainment.
Coles Edwardstown, SA – Monster Energy Win a Boombox
Coles Redlynch, QLD – V ‘Make it’ Win Xbox series
Other beverage displays catching shoppers’ attention included Coke’s marking the beginning of the AFL footy season with a ‘Win your team’s guernsey’ display, and a large Kirks display promoting local.
Coles Maddington, WA – Coke Footy Guernsey
Coles Bondi Westfield, NSW – Kirks
Back to School
One in six of our shoppers’ ‘best display’ votes went to breakfast and bakery, largely driven by a number of scale displays underneath Back to School. Nutella’s school buses and ‘Make Mornings Taste better’ attracted attention.
Coles Macquarie Centre, NSW – Nutella’s School Bus
Coles Sandy Bay, TAS – Nutella ‘ Make Mornings Taste bettter’
Tip Top’s large displays included a ‘Win a back to school pack’ promotion, whilst competitor Wonder went for the school theme with pencil based displays.
Coles Earlville, Vic – Tip Top
Coles Riverton, WA – Wonder
Nestle took a different tack, with ‘Make back to school easy’ cross category displays across Uncle Toby’s products, Milo, and even Maggi noodles achieving significant scale in- store.
Coles Riverton, WA – Nestle
Valentine’s Day appeared to lose out on the confectionery front to all of the Easter displays that started popping up in February, but our shoppers did observe some flower displays, and some cards.
Unsurprisingly, Cadbury purple featured largely, with scale displays including a ‘win $100 instantly’ promotion and some featuring bunnies.
Coles Wetherill Parl, NSW – Cadbury
Other manufacturers such as Ferrero also invested early this year. For example, their Kinder display with the theme ‘Surprise them this Easter’ and their Ferrero Rocher display “Unwrap Easter” were available in February promoting their special packaging and Easter range.
Coles Macquarie Center, NSW – Kinder
Coles Box Hill, VIC – Ferrero
Inflatable bunnies by Lindt also caught shoppers’ attention in some stores, along with inflatable egg baskets, in the bakery section promoting Easter buns.
Coles Robina, QLD – Lindt
Coles Secret Harbour, WA – Lindt
And amid all of the Easter noise, M&Ms held their own with ‘Dig into M&Ms’ displays promoting their new Crunchy Caramel noted by shoppers in a number of stores across the country while their Easter activations hit the stores later than their competitors.
Coles Marion, SA – M&M
And then there's...
The last word goes to John West Tuna, whose simple but tidy market style display was noticed by shoppers in a number of stores.
Coles Hurstville South, NSW – John West
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