COVID-19 Shopper Insights

Key learnings from the pandemic

What is the impact of Covid-19
on shopping and consumption habits?

The world is facing one of its major health and economic crises. The Covid-19 pandemic is having an unprecedented impact on our daily lives. It forces us to change the way we interact with others, the way we work, the way we travel but also the way we do our shopping. The underlying uncertainty of how consumers envision the ‘new normal’ is maybe the greatest challenge brands and retailers must deal with today.

We therefore decided to leverage our valuable community of shoppers to help the FMCG and Retail industry prepare for the post Covid-19 era by understanding how the virus has impacted – and still impacts – shopping and consumption habits.

We ran a ‘Shopper Insights’ mission over 4 weeks in April 2020, interviewing more than 200 respondents per week. 

We tracked the week-on-week evolution of the following shopper habits: shopping frequency, share of online versus in-store shopping, consumption increase/decrease by category, brand switching and underlying drivers, confidence in an adequate product supply and stock-piling behaviors by category.

In addition to assessing these trends, we also interviewed shoppers on their expectations towards brands and retailers during this global crisis.

Download this report for free to access our database of insights as well as shopper verbatim and testimonials that bring to light on their expected behaviors in the new normal.

By sharing these insights, we hope to be able to help brands and retailers better adjust their strategies to the new trends triggered by the crisis.

Covid-19 Shopper Insights - Get free access

If you are interested in this report, you can download our ‘Covid-19 Shopper Insights’ for free.

Our crowdsourcing platform leverages a community of thousands of shoppers sharing real-time data of your execution in store. We collect, verify and analyse this data and convert it into actionable KPIs to help you achieve retail excellence that drives higher sales. Book a demo to discover the power of Snooper.