Christmas Shopper Insights
Snooper gift under the tree
Get insights on how to win during this key selling period
If Christmas is one of the favourite time of the year for many, it is also the biggest retail event! With Australians spending more than $50 billions on shopping during the festive season, brands and retailers are fiercely competing to win favors from shoppers.
The number one concern of shoppers in the lead up to Christmas is not knowing what gift to buy and with a crowd likely to spend more to please their loved ones, gifting is for sure a key occasion to capture for many brands. However, gifting is only a portion of the spend and Christmas is also the season of ‘celebration’, offering many revenue opportunities for the Food, Beverage and Liquor industry.
Christmas being the not-to-be missed event of the year, it is important to plan activations ahead to influence shoppers early in the season!
That is the reason why we have decided to share our ‘Christmas shopper Insights’. We collect feedback from our shopper community and this report provides great tips to win the battle in store!
Here is our top selection:
1/ Inspire shoppers outside the aisle and secure your off-location space early
2/ Leverage Festive packaging, range or gift bundles rather than price promotion to get the most out of this gifting occasion
3/ Track stock level in real time to maximize sales uplift
Download the report to find out when your customers do the bulk of their Christmas shopping, what they are looking for as gifts, which brands they associate with Christmas and what inspire them in store.
Christmas Shopper Insights - Get free access
If you are interested in this report, you can download our ‘Christmas Shopper Insights’ for free.
Our crowdsourcing platform leverages a community of thousands of shoppers sharing real-time data of your execution in store. We collect, verify and analyse this data and convert it into actionable KPIs to help you achieve retail excellence that drives higher sales. If you want to know track your activations during key selling weeks, please book a demo, we will get back to you.