Winter Best Displays
– Seen in store –
At Snooper we understand the importance of having a great in-store execution that benefits manufacturers, retailers and shoppers. We also believe inspiration doesn’t only come from what your direct competitors do but from other categories as well.
Therefore, each month, our Snoopers report hundreds of in-store activations that caught their attention and take photos of them. Brands that have subscribed to ‘Snooper Best Displays’ have a full access to this library. A rich source of information that help them easily benchmark competition, find inspiration and track the number of votes by brand throughout the year.
Here is a sneak peek at the displays that particularly caught shoppers’ attention this winter!
Hot Beverages Displays
As expected, the hot beverage category had a large share of off-location space. One of our Snoopers’ favourite was Mondelez that associated Cadbury Drinking Chocolate with Marshmallow under the ‘better together’ slogan.
July 2020 / Woolworths Camden, NSW / L’Or
June 2020 / Woolworths Coolum, QLD / Vittoria
June 2020 / Woolworths Somerville, VIC / Mondelez
June 2020 / Woolworths Tarneit Gardens, VIC / Milo
The 'Big Night In' Displays
The Covid-19 pandemic situation had a strong impact on shoppers and therefore on brands & retailers strategies, including displays and POS messaging. Taking into consideration the lockdown we have experienced (or are still experiencing), they now focus on the ‘new normal’: helping shoppers celebrating the time spent at home instead of going out.
June 2020 / Woolworths Burpengary, QLD / Arnott’s
June 2020 / Woolworths Greenway Village, NSW / Coca Cola
June 2020 / Woolworths Kellyville North, NSW / Pringles
July 2020 / Woolworths Taigum, QLD /Pepsico
Cross-category Displays
Several cross category displays caught our shoppers attention this winter. And in most cases the focus was on the breakfast occasion.
June 2020 / Coles Picton, NSW / Nutella + Twinings + Carmans + B Honey
June 2020 / Coles Aberfoyle Park, SA / Nestlé (Nescafé + Milo + Uncle Tobys)
Soups Displays
Soups being the flagship product of Winter, Heinz & Campbell’s didn’t miss out on the opportunity to educate shoppers about their products’ qualities.
June 2020 / Woolworths Chancellor Park, QLD / Hein’z
August 2020 / Supa Iga Drakes Glenmore, QLD / Campbell’s
July 2020 / Coles St Clair, SA / Campbell’s
'Back to School' Displays
July 2020 / Woolworths Hackham, SA / Snack brands
August 2020 / Woolworths Narellan, NSW / Tip Top
June 2020 / Woolworths Green Hills, NSW / Kellog’s
NPD Displays
Most of the NPD launches that have been spotted belong to the confectionery & biscuits categories. Arnott’s, Mars, Mondelez & Nestlé did not miss the opportunity to off-locate their latest innovations.
July 2020 / Coles Coolum, QLD / Arnott’s
July 2020 / Woolworths Robina North Mall, QLD / Mars (M&Ms)
July 2020 / Woolworths Brookside, QLD / Mondelez (Cadbury)
August 2020 / Woolworths Wolli Creek, NSW / Nestlé (Kit Kat)
Our selection of other inspiring activations
June 2020 / Coles Craigieburn, VIC / Doritos
June 2020 /Woolworths Wolli Creek, NSW/ Red Bull
July 2020 / Woolworths Green Valley, NSW / Kinder
July 2020 /Woolworths Browns Plains, QLD/ Huggies
July 2020 / Woolworths Garden City, QLD / Nestlé (Uncle Tobys)
July 2020 / Iga North Buderim, QLD / Mondelez (Cadbury)
July 2020 /Coles Southport Park, QLD/ Mondelez (Cadbury)
June 2020 / Coles The Glen, VIC / Ferrero (Nutella) + Smeg
July 2020 / Woolworths Southport Park, QLD / Monster
June 2020 / Coles Kellyville,NSW / P&G (Vicks)
Snooper Best Displays of the Month
If you are interested in having a full access to the ‘Snooper Best Displays’ Library with thousands of photos, just click on the button below.
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