The Snooper Blog
Discover testimonial videos, articles and insights collect by our shopper community
Videos
Beiersdorf
Discover what Mandy Dack, Head of Customer Marketing for Nivea Australia and New Zealand says about Snooper, how Beiersdorf has been using the crowd and how they leverage the Share of Visibility data series.
Coca-Cola Amatil
Hear several CCA team leads sharing their experience of working with Snooper. The video takes you through several program launched across the organisation and shows how incumbents can leverage the crowd to unlock innovation and revenue opportunities.
Content
As seen in store and in catalogues
How to win during the Festive Season in 3 Lessons
The battle for visibility instore and in retailer media is fierce for manufacturers playing in the “Snacks and Treats” categories as they all try to win shoppers’ hearts for the seasonal gifting and entertaining occasions. Discover our top 3 lessons derived from historical trends and some free insights to understand how Chocolate, Salty Snacks and Savoury Biscuits manufacturers competed in-store and in catalogues to win the 2021 Festive battle. Will 2022 look the same?
Snooper in the press
Festive Season 2022
November 2022 - We were out of lockdowns for the festive season in 2021. Given the Spring Races to New Year period is traditionally the highest liquor sales period of the year, there are numerous opportunities for brands to drive sales. December 2021 saw some of the highest liquor turnover on record. Will 2022 be similar?
Seen in store
Check out the winning displays of Q3 2021
September 2021 - Each year, Snooper maps the evolution in off-location space while tracking the most impactful displays as voted by shoppers. Contact us for the full ‘Best Display Of The Month’ report.
Use case
Asset mapping
Did you know you have to physically spot your fixed assets every 2 years? Snooper helps you track your fixed assets (e.g. fridges, freezers, make-up furnitures) to meet your auditing requirements and add value back to your bottom line.
Snooper in the press
2021 Sparkling Deep Dive
The increase in COVID vaccination rates and anticipated associated easing of lockdown restrictions happily coincides with the festive season . Given that more than a third of sparkling and carbonated wine sales by volume in Australia occur in the October to December quarter, there are a number of opportunities for retailers to leverage the sparkling trend.
Snooper in the press
How Can Liquor Players leverage Father’s Day as a key selling period?
Aug 2021 – Our shoppers have collected data across independent and national banners to uncover which brands and categories won the in-store battle during Father’s Day.
Seen in store
Check out the winning displays of Q2 2021
June 2021 - Each year, Snooper maps the evolution in off-location space while tracking the most impactful displays as voted by shoppers. Contact us for the full ‘Best Display Of The Month’ report.
Snooper in the press
Easter Liquor 2021
Curious to know who won the battle in store over Easter? Are there some opportunities for future key selling periods?
Seen in store
Check out the winning displays of Q1 2021
March 2021 - Each year, Snooper maps the evolution in off-location space while tracking the most impactful displays as voted by shoppers. Contact us for the full ‘Best Display Of The Month’ report.
Snooper in the press
Eco-Friendly cleaning products on the rise
Our recent article published in Inside FMCG explored the rise of Eco-related products in the Homecare category. These insights were derived from our new 'Homecare and Laundry Data Series', allowing our clients to track their brands and total category across Australian retailers throughout the year.
Snooper in the press
A deep dive on the endless innovation in RTD category
Until recently, RTD was taken to mean a spirit with a traditional mixer or flavour in a can or bottle. However the proliferation of types of drinks in cans means that the definition of the category needs to be expanded along with its space in fridge.
Snooper in the press
Where will no-alcohol beer go in 2021?
March 2021 - While no and low (‘nolo’) alcohol products consumption is increasing, also is the industry’s opportunities for this new segment. Snooper analysed the current instore execution of nolo products.
Snooper in the press
Hard seltzers now finding their home in-store
As the Hard Seltzer category continues to rise, so does the need to allocate sufficient space to this every changing category. Discover some of the learnings Snooper shared with National Liquor News and get access to the 'RTD Data Series'.
Snooper in the press
Plant-based meals... up where they belong?
Feb 2021 - The vegan frozen meals category is growing exponentially but they lack a consistently findable home in store freezers. Discover some of the learnings Snooper shared with Inside FMCG and get access to the 'Frozen Food data series'.
Snooper in the press
How can liquor players win the festive season?
Feb 2021 - Each year, Snooper tracks the evolution in off-location display execution between the Spring racing carnival and New Year.
Snooper in the press
How to win with off-location displays during Xmas
Dec 2020 - Share of display, size and salience help cut through the clutter when supermarket shoppers are looking for Christmas inspiration.
Seen in store
October Best Displays
Oct 2020 - Discover the displays that caught shoppers' attention in October
Snooper in the press
The battle of the biscuit giants
Arnott's versus Mondelez : who won in store the battle for the best NPD launch?
Snooper in the press
Trendy RTD seltzers
The race for market shares in the growing Hard Seltzer Categoy
Seen in store
Winter Best Displays
Discover the displays that caught shoppers' attention this season
Shopper Insights
Snooper gift under the tree
How to implement a winning strategy during this key selling period?
Shopper Insights
Valentine's day
How to steal the heart of your shoppers during this key selling week?
Shopper Insights
Winter comfort food
How can Food & Beverage brands bring comfort to shoppers this winter?
Shopper Insights
Key learnings from the pandemic
What is the impact of Covid-19 on shopping and consumption habits?
Best display of the month
Best Displays - May 2020
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Best display of the month
Best Displays - Jan 2020
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Best display of the month
Best Displays - Festive season 2019-2020
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Best display of the month
Best Displays - Oct 2019
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Best display of the month
Best Displays - Aug 2019
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Best display of the month
Best Displays - Aug 2019
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