Snooper 2019 shopper insights series

Halloween trick or treat

Get insights on what Australian shoppers do for Halloween


Context & Overview

With Halloween increasing popularity Down Under, Australians leverage the occasion to spend time with their children, gather together with the family and party with friends.

As a result, the estimated spend on confectionary for this year is $159M, according to Mars Wrigley, and brands will have to battle to grab a bite of this Halloween treat (source: Food&Drink business).

This season, we gave the opportunity to confectionery players to ask questions related to Halloween to our community of shoppers.

  • How are Australians celebrating?
  • How are they planning the event?
  • What are they buying?
  • What are the main purchase drivers?
  • Why in-store execution matters?
  • And much more…

The shopper insights report is now ready and you can download it here below.

Snooper Halloween shopper insights report
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Coming up next… What do you want to know about Christmas?

You have questions you’d like to see answered by our community of shoppers? Send us your questions for Christmas (up to 3 questions).