Winter Best Displays

– Seen in store – 

At Snooper we understand the importance of having a great in-store execution that benefits manufacturers, retailers and shoppers. We also believe inspiration doesn’t only come from what your direct competitors do but from other categories as well.

Therefore, each month, our Snoopers report hundreds of in-store activations that caught their attention and take photos of them. Brands that have subscribed to ‘Snooper Best Displays’ have a full access to this library. A rich source of information that help them easily benchmark competition, find inspiration and track the number of votes by brand throughout the year.


Here is a sneak peek at the displays that particularly caught shoppers’ attention this winter!

Hot Beverages Displays

As expected, the hot beverage category had a large share of off-location space. One of our Snoopers’ favourite was Mondelez that associated Cadbury Drinking Chocolate with Marshmallow under the ‘better together’ slogan. 


July 2020 / Woolworths Camden, NSW / L’Or

June 2020 / Woolworths Coolum, QLD / Vittoria

June 2020 / Woolworths Somerville, VIC / Mondelez

June 2020 / Woolworths Tarneit Gardens, VIC / Milo

The 'Big Night In' Displays

The Covid-19 pandemic situation had a strong impact on shoppers and therefore on brands & retailers strategies, including displays and POS messaging. Taking into consideration the lockdown we have experienced (or are still experiencing), they now focus on the ‘new normal’: helping shoppers celebrating the time spent at home instead of going out.

June 2020 / Woolworths Burpengary, QLD / Arnott’s

June 2020 / Woolworths Greenway Village, NSW / Coca Cola

June 2020 / Woolworths Kellyville North, NSW  / Pringles

July 2020 / Woolworths Taigum, QLD /Pepsico

Cross-category Displays

Several cross category displays caught our shoppers attention this winter. And in most cases the focus was on the breakfast occasion. 


June 2020 / Coles Picton, NSW / Nutella + Twinings + Carmans + B Honey

June 2020 / Coles Aberfoyle Park, SA / Nestlé (Nescafé + Milo + Uncle Tobys)

Soups Displays

Soups being the flagship product of Winter, Heinz & Campbell’s didn’t miss out on the opportunity to educate shoppers about their products’ qualities.


June 2020 / Woolworths Chancellor Park, QLD / Hein’z

August 2020 / Supa Iga Drakes Glenmore, QLD / Campbell’s

July 2020 / Coles St Clair, SA / Campbell’s

'Back to School' Displays

July 2020 / Woolworths Hackham, SA / Snack brands

August  2020 / Woolworths Narellan, NSW / Tip Top

June 2020 / Woolworths Green Hills, NSW / Kellog’s

NPD Displays

Most of the NPD launches that have been spotted belong to the confectionery & biscuits categories. Arnott’s, Mars, Mondelez & Nestlé did not miss the opportunity to off-locate their latest innovations. 


July 2020 / Coles Coolum, QLD / Arnott’s

July 2020 / Woolworths Robina North Mall, QLD / Mars (M&Ms)

July 2020 / Woolworths Brookside, QLD / Mondelez (Cadbury)

August 2020 / Woolworths Wolli Creek, NSW / Nestlé (Kit Kat)

Our selection of other inspiring activations

June 2020 / Coles Craigieburn, VIC / Doritos


June 2020 /Woolworths Wolli Creek, NSW/ Red Bull

July 2020 / Woolworths Green Valley, NSW / Kinder


July 2020 /Woolworths Browns Plains, QLD/ Huggies

July 2020 / Woolworths Garden City, QLD / Nestlé (Uncle Tobys)

July 2020 / Iga North Buderim, QLD / Mondelez (Cadbury) 


July 2020 /Coles Southport Park, QLD/ Mondelez (Cadbury)

June 2020 / Coles The Glen, VIC / Ferrero (Nutella) + Smeg

July 2020 / Woolworths Southport Park, QLD / Monster

June 2020 / Coles Kellyville,NSW / P&G (Vicks)

Snooper Best Displays of the Month

If you are interested in having a full access to the ‘Snooper Best Displays’ Library with thousands of photos, just click on the button below.


Our crowdsourcing platform leverages a community of thousands of shoppers sharing real-time data of your execution in store. We collect, verify and analyse this data and convert it into actionable KPIs to help you achieve retail excellence that drives higher sales. To discover the power of Snooper, book a demo.


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Download Hard Seltzer Article as seen in National Liquor News