I am a Shopper

How & Why

3 easy steps to reach in-store excellence and adopt a lean go-to-market field strategy

How it works

Step 1: Data collection

Activate thousands of Snooper’s independent data collectors based on a detailed briefing to collect images of your execution in store

Step 2: Digitisation

We process, verify and analyse the images and generates highly granular KPIs at store and SKU level

Step 3: Reporting

Get actionable insights
through your dedicated online dashboards highlighting growth opportunities in almost real-time

Our purpose

Giving you the key to adopt a lean go-to-market field strategy

Our objective is to increase the efficiency of your field team, by allowing them to prioritise their retail execution tasks on high-value activities such as sales and merchandising.

By outsourcing auditing and reporting, you allow them to constantly focus on what matters, where it matters: going after untapped potential and taking corrective actions across retail channels that require attention to get the greatest ROI.

What are the benefits?

Benefit 1: Get instant visibility at scale & identify opportunities

  • Get instant visibility in any channels, including your current ‘blind spots’ in both metro and regional areas
  • Identify growth potential in existing and new channels and turn low tier stores into top tier stores through highly granular and real time data

Benefit 2: Reallocate field resources

  • Leverage real-time data to allocate resources in a more flexible way based on data collected by our community
  • Increase ROI on each field visit by focusing on stores with the highest revenue potential instead of focusing only on current revenue

Benefit 3: Focus on growth generating activities

  • Focus time spent in-store on high value activities (Sales / Merchandising) by outsourcing reporting and compliance checks to our community of shoppers
  • Eliminate travel time to ‘perfect’ stores and redirect sales team only where things need to get fixed

Before adopting crowdsourcing

Expensive

Biased

Time consuming collection

Slow to action

Hard to collect

Transactional data

After adopting crowdsourcing

Cost effective

Shopper-centric

Focus on high-value activities

Real-time

Scale & Coverage

Actionable insights

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Download Hard Seltzer Article as seen in National Liquor News