How & Why
3 easy steps to reach in-store excellence and adopt a lean go-to-market field strategy
How it works
Step 1: Data collection
Activate thousands of Snooper’s independent data collectors based on a detailed briefing to collect images of your execution in store
Step 2: Digitisation
We process, verify and analyse the images and generates highly granular KPIs at store and SKU level
Step 3: Reporting
Get actionable insights
through your dedicated online dashboards highlighting growth opportunities in almost real-time
Our purpose
Giving you the key to adopt a lean go-to-market field strategy
Our objective is to increase the efficiency of your field team, by allowing them to prioritise their retail execution tasks on high-value activities such as sales and merchandising.
By outsourcing auditing and reporting, you allow them to constantly focus on what matters, where it matters: going after untapped potential and taking corrective actions across retail channels that require attention to get the greatest ROI.
What are the benefits?
Benefit 1: Get instant visibility at scale & identify opportunities
- Get instant visibility in any channels, including your current ‘blind spots’ in both metro and regional areas
- Identify growth potential in existing and new channels and turn low tier stores into top tier stores through highly granular and real time data
Benefit 2: Reallocate field resources
- Leverage real-time data to allocate resources in a more flexible way based on data collected by our community
- Increase ROI on each field visit by focusing on stores with the highest revenue potential instead of focusing only on current revenue
Benefit 3: Focus on growth generating activities
- Focus time spent in-store on high value activities (Sales / Merchandising) by outsourcing reporting and compliance checks to our community of shoppers
- Eliminate travel time to ‘perfect’ stores and redirect sales team only where things need to get fixed
Before adopting crowdsourcing
Expensive
Biased
Time consuming collection
Slow to action
Hard to collect
Transactional data
After adopting crowdsourcing
Cost effective
Shopper-centric
Focus on high-value activities
