How & Why
3 easy steps to reach in-store excellence and adopt a lean go-to-market field strategy
How it works
Step 1: Data collection
Activate thousands of Snooper’s independent data collectors based on a detailed briefing to collect images of your execution in store
Step 2: Digitisation
We process, verify and analyse the images and generates highly granular KPIs at store and SKU level
Step 3: Reporting
Get actionable insights
through your dedicated online dashboards highlighting growth opportunities in almost real-time
Our purpose
Giving you the key to adopt a lean go-to-market field strategy
Our objective is to increase the efficiency of your field team, by allowing them to prioritise their retail execution tasks on high-value activities such as sales and merchandising.
By outsourcing auditing and reporting, you allow them to constantly focus on what matters, where it matters: going after untapped potential and taking corrective actions across retail channels that require attention to get the greatest ROI.
What are the benefits?
Benefit 1: Get instant visibility at scale & identify opportunities
- Get instant visibility in any channels, including your current ‘blind spots’ in both metro and regional areas
- Identify growth potential in existing and new channels and turn low tier stores into top tier stores through highly granular and real time data
Benefit 2: Reallocate field resources
- Leverage real-time data to allocate resources in a more flexible way based on data collected by our community
- Increase ROI on each field visit by focusing on stores with the highest revenue potential instead of focusing only on current revenue
Benefit 3: Focus on growth generating activities
- Focus time spent in-store on high value activities (Sales / Merchandising) by outsourcing reporting and compliance checks to our community of shoppers
- Eliminate travel time to ‘perfect’ stores and redirect sales team only where things need to get fixed