What we track
Snooper measures actionable KPIs based on your key sales drivers to help you achieve execution excellence
Any other KPI you want to track. Contact us to discuss how we can help.
Range & Availability
Don’t let on-shelf availability, be a barrier to your brand growth, especially during peak times, promo weeks or key selling periods.
- Top SKUs distribution
- Share of assortment
- On-shelf availability
- Minimum display quantity
- Impact of day / time of day on level of stock
- Impact of planogram (e.g. share of shelf) on level of stock
- Share of Shelf & Facings
- Position on shelf
- Brand blocking
- Adjacent brands and categories
- Aisle flow
- Shelf quality (shelf strips, shelf-ready trays, shelf header)
Visibility
With 70% shoppers making their decision in front of the shelf, Snooper helps you increase conversion at the moment of truth by improving visibility and shoppability.
Promo & price execution
The Snooper Promo trackers monitors on shelf and off-location promotion so you can maximise the return on investment of your activations as well as learning best practices from brands or categories.
- Promo Intensity
- Promo Mechanics
- Promo Execution
- Share of off-location space (display/gondola ends)
- Display penetration
- Display location in store
- Display execution (promo tags and merchandising)
- Level of stock on promo SKUs
- Non-discounted vs Discounted price checks
- Price benchmarking across channels
- Category mapping (e.g. Total bays per category, share of sub-category)
- Store assets mapping
- Own assets mapping (e.g. fridges, make-up bays)
- Touchpoints allocated to brand and category across store
Macrospace
The Snooper Macrospace trackers allow you to track your own assets across thousands of national and independent stores and get better visibility on retailers in-store assets and touch points so you can easily identify growth opportunities and build your ‘Where to play stratehy’.
Brand advocacy
& Shopper experience
You invest a lot of time and energy training store staff members to promote your products and create amazing shopper experiences that drive sales. Our Advocacy and Shopper experience KPIs help you prioritise where to focus your training efforts and get valuable shopper insights about their experience in store (on-trade or off-trade).
- Staff advocacy compliance measure
- On-trade perfect pour compliance
- Impact of perfect pour compliance on likeliness to repurchase
