Snooper & Trax partnership
Combining the power of crowdsourcing with AI and computer vision
June 2020 marks the first month of our new partnership with Trax Retail, the leading global provider of computer vision and analytics solutions for retail.
Through this partnership, brands can leverage a combination of Snooper’s on-demand crowd-based workforce, acting as an extension of their traditional field team, and Trax’s industry-leading computer vision platform. With our combined platforms, we put the power of artificial intelligence into the hands of shoppers, allowing CPG brands to collect and analyse real-time data of retail execution in store while leveraging our technologies as a field force effectiveness tool.
This unique value proposition is a first in the Australia and New Zealand market. We are excited to work with the Trax team to provide a consumer-centric store auditing solution, combining image recognition and the power of the crowd for better efficiency and enhanced insights across metro and regional areas as well as all retail channels at unprecedented speed and scale.
