Retail Intelligence
The most advanced out-of-aisle visibility report ever produced.
Get your weekly view of all promotional activities outside the aisle. Perfect for liquor and grocery channels, we send our mystery shoppers into stores and then package their insights into a share of visibility report segmented by categories, sub-categories, manufacturers, brands, promotional mechanics, and pack types.
Trusted by the best in Retail
Where We Look
Visibility Into the Stores That Matter
Wiser’s Share of Visibility report puts actionable insights into the hands of your sales, category, marketing, or field teams. The report answers their critical questions and quickly illustrates whether you are receiving the best possible ROI for your displays and secondary placements.
Off-Location Displays
Our shoppers will take pictures of any branded displays and semi-permanent assets at the store entrance or adjacent to any gondola ends.
Gondola Ends
We’ll look for any gondola ends at the front and back of the store.
How to Use Share of Visibility Reports
Measure In-Store Investments
Collect granular data at the store level and assess the correlation with sales to prioritize your in-store investments. Then, maximize ROI on below-the-line activities and compare with previous activations.
Questions Answered:
What is the impact of our display location on volume uplift?
Are we losing market share when we are split gondola ends with specific competitors or pack types?
Grow Your Category
Use Wiser’s share of visibility data to grow your category and have fact-based discussions with your retail partners.
Questions Answered:
How visible are we compared to other categories?
Should we benefit from better space allocation based on the growth we generate with our products?
Benchmark Competitors
Get inspired by other categories and benchmark the strategies of your direct and indirect competitors by assortment, promotion depth, display creative, and more.
Questions Answered:
How visible are we compared to our direct and indirect competitors?
Should we claim more off-location space based on our market share and growth?
Check Your In-Store Execution
Evaluate your store execution and use real-time data to direct your field team or collaborate directly with your retail partners.
Questions Answered:
How are our activations executed in store?
Are our SKUs located on the right gondola ends?
Questions Answered:
What is the impact of our display location on volume uplift?
Are we losing market share when we are split gondola ends with specific competitors or pack types?
How is our share of display impacting our sales?
What is the impact of our display location on volume uplift?
How visible are we compared to other categories?
Should we benefit from better space allocation based on the growth we generate with our products?
What are the growing categories that might compete indirectly with us for off-location space?
How visible are we compared to our direct and indirect competitors?
Should we claim more off-location space based on our market share and growth?
What are the most impactful and trending POS in store?
How does our promo strategy compare to our competitors?
Are we competing with the right range, or should we boost NPD?
How are our activations executed in store?
Are our SKUs located on the right gondola ends?
What is the level of stock on our products during promo weeks?
What is our display penetration?
Are our displays located in hot zones?
How The Share of Visibility Report Works
Wiser’s in-house team of retail specialists has crafted a report that makes it simple to see how your brand share of visibility compares to other players within the same category, and more. The Share of Visibility reports offers up to seven levels of information, offering a granular look into brand visibility—covering categories, sub-categories, segments, manufacturers, brands, promotional mechanics, and pack types.
Data Trusted & Tested by Brands
As part of our Perfect Store KPIs share of display is a really important element. The reports enable us to determine trends and activity patterns which then allows us to understand promotional frequency and depth and from that we’re able to strategise and determine what are the right promotional activities that we want to embark on. We utilise that information to ensure that we’re getting the best return on investment for our displays and secondary placements. So it has influenced where we’re investing and how often we’re doing displays.
Mandy Dack
Head of Customer Marketing
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